Plume Studio, woman by the pool

Case study · Wellness · Dubai

Plume Studio

ClientPlume Studio, women-only reformer pilates
LocationJumeirah, Dubai
ScopePositioning, identity, art direction, photo and video, social media, SEO, ads, marketing funnel

From an idea to Dubai's most sought-after pilates studio. We built the whole brand universe, then directed every shoot so the studio looks exactly as it feels.

Plume Studio, activewear
Plume Studio, reformer class

Quiet intensity, in every frame.

Slow movement, refined control, soft natural light. We wrote the visual rules first (palette, crop, pace), then produced the studio shoots, the activewear campaign and the ad creative from the same playbook.

Results in 14 months

Pilates studio in Dubai, on Google and on ChatGPT

Followers built from zero

Organic website visits every month

“For an exclusive women's pilates studio, differentiation is everything. We couldn't have done it without them.”
Plume Studio
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