Plume Studio, reformer class

Lifestyle and wellness brands agency · Paris, Dubai, Amsterdam, New York

Lifestyle brands people feel before they visit.

Branding, art direction, social media and SEO for lifestyle and wellness brands: pilates and yoga studios, spas and retreats, skincare, activewear and home.

Built for lifestyle founders.

Lifestyle and wellness are bought on trust and feeling. We give studios, spas and lifestyle brands an identity that feels refined and premium, imagery that makes people want to be there, and the visibility to be found first.

Plume Studio, woman by the pool
Ma French Cream, body care ritual
Plume Studio, activewear

Plume Studio, Dubai

From an idea to Dubai's #1 pilates studio.

Read the case study →

Pilates studio in Dubai, on Google and on ChatGPT

Followers built from zero in 14 months

Organic website visits every month

What we do for lifestyle and wellness brands

Positioning & identity

Name, story, tone of voice and visual identity that feel refined, premium and trustworthy, all the way to the booking page.

Art direction & shoots

Studio, treatment and product shoots that show the feeling of the place, not just the room.

Social media & community

Content and community management that fill classes, sell treatments and keep members coming back.

SEO, GEO & ads

Be the first name people find on Google, Maps and ChatGPT, with Meta ads that book trial classes.

Questions, answered

Do you only work with lifestyle brands?

No. Lifestyle and wellness are our core sectors, alongside interiors, skincare and hospitality. Every brand we take on is founder-led and premium.

How soon will we see results?

Our clients usually see measurable results within three to six months: more followers who book, better rankings and more enquiries.

Do you organise the shoots?

Yes. We plan and art direct every shoot with photographers and videographers from our network. Photographer fees are quoted separately.

Do you work outside Paris?

Yes. We have offices in Paris, Dubai, Amsterdam and New York, and work with lifestyle and wellness brands in English and French.