Plume Clothing is the lifestyle extension of Plume Studio — a high-end activewear line designed in Dubai for women who move with intention. Crafted with refined cuts and elevated materials, the collection expresses the studio’s philosophy: Breathe, Reform, Elevate.

For Plume Clothing, we developed the full brand universe — from strategic positioning to visual identity, tone of voice, and campaign storytelling. We led the creative direction and production of all photo and video shoots, managed the digital presence, and shaped the editorial direction. We also handled graphic design, online advertising, e-commerce structure, and built a complete marketing funnel, anchoring Plume Clothing as a lifestyle brand rooted in movement and modern femininity.